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Quote Of The Day
“Hard work is a prison sentence only if it does not have meaning.”
- Malcolm Gladwell
Dynamic Business Insider
What if AI made us prove we’re creative?
This year AI shook up creative strategy. Most teams are still working like it didn't.
Ari Murray, Chief Digital Officer at Salt and Stone sits down with Bryan Harvey, Head of Brand at Hightouch, for an honest conversation about what's breaking on creative teams right now, how the roles are changing, and what a day looks like when creatives spend it on ideas, concepts, and craft while agents handle the manual execution.
Leave with new insights from 3 experts in the field and 5 prompts to instantly improve your creative output.
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.
“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”
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